Bastion Advertising
Creating compelling messages that capture attention, spark emotion and drive growth.

Bastion Aotearoa is New Zealand’s leading creative consultancy.

We work with a number of prominent brands and organisations to deliver growth through powerful brand strategy and creative delivery. We have world-class expertise and experience in brand advertising, retail, customer marketing, social content as well as innovation and digital marketing. And most importantly, we integrate all of it together to create meaningful growth for our clients.

Our Services

Strategy (Brand & Communications)

Creative & Design

Social Media Management

Omnichannel Production

Our Work

Airpoints Brand Campaign

Air New Zealand and Bastion Shine launch a new campaign to demonstrate the rewarding experience it is to participate in Airpoints.

Whittaker’s and Bastion Shine position Chocolate Pods as the gift that’s impossible to give away this Christmas.

Whittaker’s and Bastion Shine position Chocolate Pods as the gift that’s impossible to give away this Christmas.

We developed a Christmas campaign for Chocolate Pods, positioning the product as the gift that’s impossible to give away.

‘Passports’

Air New Zealand ‘Passports’

The new brand campaign for Air New Zealand marks the exciting first step in inspiring New Zealanders to open their eyes to the unexpected path when they travel. Because when we do, we can craft an extraordinary life story.

Whittaker's Hello Chocolate Lovers brand platform

The new Global brand positioning, Hello Chocolate Lovers, encapsulates Whittaker’s unique way of making chocolate and will ensure the brand continues to build on their leadership position in New Zealand while also distinguishing itself from competitors in export markets.

Warmer Homes Campaign

Genesis Warmer Homes Campaign

With a little help from the loveable George, we brought Genesis’ heartfelt initiative to create more warm, healthy homes to the nation.

In Your Element

NZ Police In Your Element

We partnered with New Zealand Police to create a recruitment campaign for their more rural locations. Our campaign was built to appeal to those with a love for the outdoors, knowing their skills and mindset would make for a perfect fit.

News & Views

Why we spend so much time in Scandinavia (virtually)

News Why we spend so much time in Scandinavia (virtually)

When you create as many trend decks as we do, you discover shortcuts for identifying innovative business models, products, and services

Bastion Shine promotes Oliver Green to Chief Creative Officer

News Bastion Shine promotes Oliver Green to Chief Creative Officer

Leading marketing and communications agency, Bastion Shine is proud to announce the promotion of Oliver Green to the role of Chief Creative Officer (CCO).

Cure Kids and Bastion Shine Encourage Kiwis to “Go Red” for Red Nose Day

News Cure Kids and Bastion Shine Encourage Kiwis to “Go Red” for Red Nose Day

New Zealand integrated communications agency, Bastion Shine, in collaboration with Cure Kids are transforming the iconic Red Nose Day campaign, with an embarrassing twist in a bid to raise crucial funds to support big research for little lives.

Genesis inspires the next generation of Kiwi innovators in new work from Bastion Shine

News Genesis inspires the next generation of Kiwi innovators in new work from Bastion Shine

The latest campaign from Genesis launches today, showcasing the Genesis School-gen programme. School-gen has been running for more than 16 years, providing free STEM teaching resources and learning tools to primary schools around the country.

Bastion Shine wins Whittaker’s pitch

News Bastion Shine wins Whittaker’s pitch

J.H Whittaker & Sons has appointed Bastion Shine as the New Zealand chocolate maker’s integrated advertising and communications partner, following a competitive pitch.

AI: The good, the bad and the ugly

News AI: The good, the bad and the ugly

I attended this year’s SXSW festival in Austin, Texas, and was blown away by what I saw. I found myself feeling both scared and hopeful for our future. It challenged my perspectives and left me with more questions than answers. This is my best attempt to aggregate the big questions I will sit with over the next little while.

Interested? Fill in the form and we’ll make sure the right person connects with you.

We love working with brands and businesses that want to break the boundaries and join the new-world agency. Let’s talk.