We partnered with Spark to deliver another successful brand experience at this year’s ASB Classic. Our team led promotional ideation, communications and social campaign delivery, alongside in-event activation and branding. The result was a cohesive, high-impact presence that strengthened Spark’s connection with fans on and off the court.

The Challenge Presented:

Spark needed to make a clear impact through its ASB Classic partnership, using the event to bring the ‘It’s better with Spark’ positioning to life. The challenge was to stand out during a busy summer period and create a brand experience that felt engaging, rewarding and relevant for both event attendees and audiences watching from home.

The Strategy Created:

We created an integrated brand experience that connected promotional ideation, communications, social content and live activation. By delivering consistent messaging across pre-event promotion, in-event experiences and post-event amplification, we helped Spark show how the tournament experience is better with Spark, on site and beyond the court.

The Strength Achieved:

The campaign delivered a cohesive and highly visible brand presence that made the most of Spark’s partnership with the ASB Classic. Through meaningful live moments and shareable content, Spark strengthened its connection with fans and extended the impact of the experience well beyond the event itself.